iKEA brand refresh
A bold brand refresh that honors IKEA’s Swedish heritage while modernizing its visual language.
timeline
5 weeks
scope
Brand
Messaging
Social media
Motion
UI/UX
brand system
The updated colors in the IKEA brand system introduce a set of lighter hues that reflect subtle modernization. While refreshing the brand of a well-established company like IKEA, I wanted to make sure the brand was still represented by its iconic three colors. The colors still speak to IKEA's Swedish roots, matching the palette of the Swedish flag.
Digital Applications
Photo Treatment
Photo sourced from ikeamuseum.com
Photos used on both the IKEA website and social media are treated with a magazine texture overlay reminiscent of vintage IKEA catalogues.
In a primarily digital age, these analog moments remind loyal customers and introduce new customers to a piece of IKEA's rich history.
Print Applications
takeaways
This extended brand identity began with a brief branding class project where we were tasked with redesigning an existing company logo. After the project was over, I decided to explore Figma Motion for the logo animations. It was a fun challenge and it motivated me to explore extending the identity further to the website and social media. Overall, it was a fun way of learning a new tool and practicing a brand refresh for a company with decades of history.