String Theory
A music festival blending sounds from dreampop and shoegaze genres for an atmospheric experience.
Timeline
5 weeks
Scope
Brand
Messaging
Creative Direction
Motion
Project Overview
String Theory was part of a large, half-quarter class project where I was tasked with establishing the visual identity for an imaginary music festival that would feature music of my choice. The required deliverables included a poster, teaser video, environmental application, festival merchandise, and a festival accessory.
Festival Announcement
Merchandise
Website
Takeaways
This project taught me so much on how many elements go into an extended identity especially for a music festival. With it being my first extended identity project and having a hectic spring quarter, I often wish I had taken on a partner for this assignment as I felt very overwhelmed. My favorite aspect of the project was being able to experiment with gradients and layering effects to create an immersive atmosphere for the identity.