String Theory
An immersive and atmospheric music festival blending sounds from dreampop and shoegaze genres for a lush soundscape experience.
Timeline
5 weeks
Team
Kai Barnum
Roles
Motion Design
Visual Design
Tools
Adobe Photoshop
Adobe After Effects
Adobe Illustrator
Project Overview
String Theory was part of a large, half-quarter class project where I was tasked with establishing the visual identity for an imaginary music festival that would feature music of my choice. The required deliverables included a poster, teaser video, environmental application, festival merchandise, and a festival accessory.
Festival Flyer
Festival Bus Stop Poster
Festival Graphic Crewneck Sweatshirt
Custom Festival Vinyl
Music Festival VIP Badge
Reflection
This project was uniquely challenging because it was my most difficult quarter of all of college. I was under an incredible amount of emotional stress due to personal family matters, however my resilience and grit throughout this project is something I will always remember moving forward.
Working alone was a disservice to myself and teammates would have been valuable as long as I kept consistent communication.
Learned how to extend a visual system to a wide variety of touchpoints.